Au Julia Food delivery

Concept | Logo | Digital | pattern | illustration

Au Julia brings Julia Child’s recipes to the modern era by utilizing an app to deliver high quality, curated ingredients and recipes from Mastering the Art of French Cooking. This service brings classic French cookery to the home chef in a fun and modern format. The playful yet elegant design embodies Julia’s zest for life and playful attitude toward cooking.

 
 

Visual Theme

I created a playful pattern reflective of the brand story. Hand-drawn illustrations and french words reinforce the "joie de vivre" attitude of Au Julia.